Asahi Breweries & The Vanishing Beergut
Posted by Tawan , Reader : 242 , 09:17:35
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Imagine a world with no beer gut or spare tire around the middle. Asahi Breweries Ltd. May have an answer according to a survey I cannot withstand the hunger. Hunger was the top reason people gave for giving up on their diet 56% resulting in consuming more. Asahi has invented a soy protein that stays in the stomach longer giving the feeling of being full.
You can enjoy your favorite Asahi beer without the beer gut. OK maybe the soy protein has not been developed that far yet for breweries, but Asahi has already added the soy protein to some of its food products that will be in stores soon. Your favorite pub might be replacing the margarita salt with Asahi’s soy protein shaker. It could happen. I wonder what Saporo and Kirin are up to.
Saturday, June 21, 2008
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